Cleaning Industry Celebrates Cleaning for a Reason Week
FOR IMMEDIATE RELEASE
Cleaning Industry Celebrates Cleaning for a Reason Week
LEWISVILLE, Texas—April 16, 2021—Cleaning for a Reason, an ISSA Charities™ signature program that provides clean homes for cancer patients, is getting ready to celebrate the annual Cleaning for a Reason Week, taking place April 18-24, 2021. The week-long charitable event aims to build awareness of its mission and raise funds to help expand its recruitment efforts in partnering with residential cleaning companies, identify and reach more cancer patients, and develop new fundraising campaigns with ISSA member companies.
“We’ve provided free home cleanings for more than 42,000 cancer patients, and we hope to reach twice that amount with the help of additional partners and sponsors,” said Cleaning for a Reason Founder Debbie Sardone. “During and well after the COVID-19 pandemic, it’s critical to keep cancer patients’ homes clean, safe, and healthy, as their immune systems and strength may be compromised. Cleaning for a Reason Week is a great way to give back to cancer patients and do what the cleaning industry does best – clean!”
Cleaning for a Reason partners offer two monthly professional cleanings per matched patient for those residing in the United States or Canada. Any man, woman, or child in active cancer treatment or hospice may apply for services at no cost. During Cleaning for a Reason Week, residential cleaning companies are encouraged to become a partner and provide these services for cancer patients within their local communities.
Additionally, Cleaning for a Reason offers unique benefits for ISSA member companies to become corporate sponsors, including brand recognition and exposure, increased employee engagement and morale, and much more. ISSA member companies can select from different corporate sponsorship levels or launch their own company-wide fundraising campaign with a goal to reach $2,500 or more during Cleaning for a Reason Week. Commercial cleaning companies can also partner with the organization to donate home cleanings to cancer patients.
“Almost everyone knows someone who has been impacted by cancer and understands that the small act of cleaning can be monumental for those living with this illness,” said ISSA Charities Director of Development Sandy Wolfrum. “This Cleaning for a Reason Week, we ask all members of the cleaning industry to make a difference and support Cleaning for a Reason’s vital mission.”
To learn more about Cleaning for a Reason, visit https://cleaningforareason.org.
To become a corporate sponsor or donate, visit https://cleaningforareason.org/donors or reach out to Sandy Wolfrum at [email protected].
About Cleaning for a Reason
Cleaning for a Reason partners with more than 1,200 residential cleaners throughout the United States and Canada to offer free house cleaning to any household battling cancer. Since 2006, the nonprofit and its partners have donated more than $14.1 million in services, helping more than 42,000 cancer patients. In 2017, Cleaning for a Reason was adopted by ISSA Charities, the charitable arm of ISSA, The Worldwide Cleaning Industry Association. To apply for services, to join as a cleaning partner, or to support the work of Cleaning for a Reason, visit cleaningforareason.org.
About ISSA Charities
ISSA Charities™ is the charitable and philanthropic arm of ISSA and the worldwide cleaning industry. A 501(c)(3) organization, ISSA Charities’ mission is to make the world a cleaner, healthier, better place to live by sponsoring, funding, and operating charitable and social programs directly connected to the cleaning industry. Our Signature Charities are changing the way the world views cleaning: Cleaning for a Reason provides professional home cleaning for cancer patients; the ISSA Hygieia Network advances women, diversity, equity and inclusion in the cleaning industry; and ISSA Scholars supports youth with scholarship aid and seasonal internships. To learn more about ISSA Charities and to make your own donation, visit issacharities.org
About ISSA
With more than 10,500 members—including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners, and associated service members—ISSA is the world’s leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. Headquartered in Northbrook, Ill., USA, the association has regional offices in Mainz, Germany; Whitby, Canada; Parramatta, Australia; Seoul, South Korea; and Shanghai, China. Visit issa.com, join the discussion with ISSA’s LinkedIn group, and follow ISSA on our Facebook page and Twitter account. For more information, visit issa.com, or call 800-225-4772 (North America) or 847-982-0800.
Media Contact:
Alex Weiss, Mulberry Marketing Communications, [email protected]
