October 3, 2023

Rosemont, Ill. – October 3, 2023 – Cleaning for a Reason, an ISSA Charities™ program providing clean homes for cancer patients, is thrilled to welcome Truly Free as their newest sponsor. Truly Free is breaking ground in non-toxic cleaning solutions and is committed to boosting support for cancer patients throughout the United States and Canada.

Truly Free is on a mission to help rid cancer patient homes of harmful chemicals in cleaning products. As part of their sponsorship, Truly Free will be generously donating fully loaded cleaning caddies to help ensure comfort, convenience, and clean, non-toxic homes to those facing cancer. This sponsorship empowers families to safeguard themselves from harmful chemicals while reducing their environmental footprint.

“We firmly believe that everyone, particularly those battling cancer and facing weakened immune systems due to treatment, deserves a safe and non-toxic home environment,” said Stephen Ezell, CEO of Truly Free. “The last thing someone needs while battling cancer is more toxic chemicals in their home. Our collaboration with Cleaning for a Reason allows us to provide an extra layer of comfort and support to those facing cancer and rally behind them and their families as they embark on their healing journey.”

To kickstart their commitment to bringing non-toxic products to cancer patients, Truly Free is launching a “Green to Clean” campaign with Cleaning for a Reason, where cleaning partners will receive one kit for personal use and another to be shared with a cancer patient.

“Truly Free’s commitment to non-toxic cleaning solutions aligns with our mission to create a clean and nurturing environment for cancer patients,” stated Sandy Wolfrum, Director of Development at ISSA Charities. “We are excited to welcome them as a dedicated partner in expanding our support to cancer patients and their families, allowing households to focus on what truly matters—rest, healing, and quality time with loved ones during difficult times.”

“In honor of Breast Cancer Awareness Month in October, we invite you to join us in making a difference,” said Ezell. “Please consider making a donation of any size to Cleaning for a Reason at https://connect.clickandpledge.com/Organization/cleaningforareason/campaign/TrulyFree. Your support will enable this nonprofit to extend the gift of a clean, safe, and healthy home to even more cancer patients during their challenging journey. Together, we can bring comfort and support to those who need it most.”

For more information about Truly Free’s mission, products, or ingredients, visit trulyfreehome.com. Follow along using #GreenToClean on Instagram @trulyfreehome and Facebook @trulyfreehome.

For more information on Cleaning for a Reason, visit cleaningforareason.org. To explore partnership opportunities or make a donation, contact [email protected].

About Truly Free

Truly Free’s revolutionary cleaning products and monthly memberships help create a greener future, not just a clean home. Leveraging over 14 years of experience, Truly Free’s non-toxic formulas have freed over 280,000 homes from harmful chemicals and eliminated 7.8 million single-use plastics, helping protect families and the planet from exposure to harmful, toxic chemicals. Not only does Truly Free help make homes the cleanest clean can be, but consumer purchases support global give-back projects. To date, Truly Free has sold 150,000 Dryer Angels hand-made by women rescued from poverty and trafficking around the world, donating $500,000 in proceeds to their local communities. Named to Inc.’s Best in Business List in the E-Commerce category, thousands of Americans subscribe to popular top sellers Laundry Wash and Every Day Cleaner, available as Starter Kits or Refills monthly to make cleaning easy. For more information about the Truly Free team, products, or ingredients, visit www.trulyfreehome.com or follow along on Instagram @trulyfreehome and Facebook @trulyfreehome.

About Cleaning for a Reason

Cleaning for a Reason partners with over 1,200 residential cleaners to offer free house cleaning to households affected by cancer. Since 2006, the nonprofit and its partners have donated over $17 million in services, assisting more than 50,000 cancer patients. In 2017, Cleaning for a Reason became a part of ISSA Charities, the charitable arm of ISSA, the global cleaning industry association. To apply for services, become a cleaning partner, or support the work of Cleaning for a Reason, please visit cleaningforareason.org.

About ISSA

With more than 10,500 members—including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners, and associated service members—ISSA is the world’s leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. Headquartered in Rosemont, Ill., USA, the association has regional offices in Milan, Italy; Toronto, Canada; Sydney, Australia; Seoul, South Korea; and Shanghai, China. For more information about ISSA, visit www.issa.com or call 800-225-4772 (North America) or 847-982-0800. Follow us on LinkedIn, Facebook, Instagram, Twitter, and YouTube.

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Media Contact:
Liz Stickle, Mulberry Marketing Communications, [email protected]