Microfiber Wholesale Celebrates 10 Years of Supporting Cancer Patients Through Cleaning for a Reason
By Lucy Lee
FOR IMMEDIATE RELEASE
HONORING A DECADE OF GIVING BACK THROUGH THE POWER OF CLEANING
Riverside, CA – October 10, 2025 – This year marks the 10-year anniversary of Microfiber Wholesale’s sponsorship of Cleaning for a Reason, the nonprofit organization that provides free home cleanings for cancer patients across the United States and Canada.
President Brett Haney first learned about the nonprofit at the ISSA Show, the cleaning industry’s leading trade show, where the mission to ease the burden of cancer patients through the gift of a clean home immediately resonated with him.
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What began as a moment of inspiration has since grown into a decade-long partnership grounded in shared values of care and community. Microfiber Wholesale has remained a steadfast supporter, offering discounted microfiber products to Cleaning for a Reason partners and donating pink cobranded microfiber cloths to recognize top-performing companies and raise awareness for the cause. |
“When I first heard about Cleaning for a Reason, I was inspired by how our industry could come together to make a tangible difference,” said Haney. “Over the past decade, we’ve been honored to support cleaning companies who use our products to serve cancer patients with compassion, care, and professionalism. We all know someone who has faced a cancer diagnosis, and it’s deeply meaningful to know that our industry can play a meaningful role in easing their burden. Supporting Cleaning for a Reason is one way we can give back and remind patients that they’re not alone.”
Through partnerships like this, Cleaning for a Reason continues to expand its impact—serving more than 63,000 cancer patients with donated cleanings valued at over $21 million since its founding in 2006.
“Microfiber Wholesale has been an invaluable partner for a decade, helping elevate our cleaning partners and strengthen our mission,” said Lucy Lee, Program Manager for Cleaning for a Reason. Their ongoing generosity and creative initiatives—like the cobranded pink microfiber cloths—remind the entire cleaning industry that small actions can make a big difference.”
Looking ahead, Microfiber Wholesale remains committed to supporting Cleaning for a Reason and the cleaning professionals who make hope and comfort possible for cancer patients each day.
About Microfiber Wholesale
Microfiber Wholesale is a family-owned company dedicated to providing high-quality microfiber cleaning products for professionals and homeowners alike. Founded on the principles of integrity, innovation, and service, the company offers a comprehensive line of microfiber mops, cloths, and tools designed for superior efficiency and performance. Every industry, every surface, every day—its high-performance products deliver the reliability industries need: efficient, durable, and built for daily use. The company also offers in-house customization through dye sublimation printing, allowing customers to add logos, contact information, or other designs without affecting the towel’s feel or functionality. Learn more at microfiberwholesale.com.
About Cleaning for a Reason
Cleaning for a Reason partners with more than 1,400 residential cleaners throughout the United States and Canada to offer free house cleaning to any household battling cancer. Since 2006, the nonprofit and its partners have donated more than $21 million in services, helping more than 63,000 cancer patients. In 2017, Cleaning for a Reason was adopted by ISSA Charities, the charitable arm of ISSA, the worldwide cleaning industry association. To apply for services, to join as a cleaning partner, or to support the work of Cleaning for a Reason, visit cleaningforareason.org.
